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SKATING AND ADVERTISING | At the service of big brands

Depending on the discipline, skating can be considered synonymous with grace, elegance and refinement, in the case of the figure, or speed, physical well-being and competition, if we consider fitness or endurance. These aspects were not underestimated by the great international brands, which have repeatedly used skates for their important advertising campaigns.

It is a recent case the setting in a skate rink of the commercials of a famous telephone company, which proposes the winter version of a ballet featuring the protagonist of the spot, adapted to ice skating.

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