FILA @ MILANO Fashion Week | For the first time on the most prestigious runway
The occasion is important, the FILA spring / summer 2019 collection. For the first fashion show of the company founded in Biella in 1911, the creative directors have reinterpreted the brand's great cornerstones, reinventing the authentic sportswear spirit of the big F, blending sport and fashion in a new and unique style that emphasizes the tradition of the brand and at the same time enhances the new modern and functional lines.
Blue, White, Red: the color itself is a statement that belongs to the DNA of the brand, and pays tribute to the iconic F-BOX. FILA polo shirts, which obviously refer us to Wimbledon courts, become a key texture, interpreting tailoring and functionality in a game of overlapping and matching.
The most popular models of sneakers heritage, the historical T-one, the Venom, the Euro Jogger are revisited to become the ideal complement to the FILA SS19 total look. With the gem of the legendary Disruptor, now proposed in an ankle boot version with a modern flight-knit upper.
The new identifying style of FILA therefore becomes today a value that combines performance, an emotional and evocative charge, and an aesthetic balanced on contemporary taste.