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MGM S.p.A. and Fila International |
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Monday, 07 April 2008 |
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MGM S.p.A. and Fila International announce the renewal of the licence agreementFriday 14th March
MGM S.p.A. and Fila Luxembourg today announced the renewal of licensing agreement for the production of Inline skates under FILA brand. Under the terms of the agreement MGM was granted a worldwide exclusive licence to produce and sell Skates for a period of 12 years, with renewal option for same or longer period.
“I am sure the new long term arrangement will give to MGM even more energy to reach leading position in our business” announced Mr Enzo Prandina, MGM S.p.A. President
MGM will continue producing and distributing the popular Fila Inline skates, and will soon start the production of Fila Ice Skates under the same license agreement. The very long term of the renewal will give confidence to MGM for heavy investment in the business
“We at MGM are very proud of the work we’ve done so far into FILA inline skates in the past 8 years” said Marco Foglio, Fila Skates Business Unit Manager, “reaching leadership position in many worldwide markets. This new agreement will give us more confidence in following with the job done so far.”
“We are delighted to renew our relationship with MGM” said Gene Yoon, Chairman of Fila. We look forward to a long and prosperous relationship for both companies.”
In the last 5 season, MGM introduced several innovation and patents into the inline skating market, including the popular 100mm wheels and the carving skate, products able to change the standards in the industry.
About MGM
Italian based company, MGM is active in the skates and outdoor market with its three brands Fila Skates, Hypno and Trezeta,. MGM reached leading position in both outdoor and inline skates market, through big investments in technology and new patents, always connected with pure Italian design.
About Fila
Established in Italy in 1911, Fila is a leading manufacturer of footwear and apparel for sport and leisure that has developed excellent brand recognition by marketing products with a high design and style content that are endorsed by professional athletes from around the world. |
